Unless you’ve been sucked into an episode of Mad Men, you’re currently sitting at the year 2020 and have likely heard of Google Tag Manager (GTM) and understand that it’s associated with advertisements.
Maybe you’ve heard GTM can enable you to monitor traffic way simpler than other tools? Or maybe you heard that it will remove the demand for developers? That you can install monitoring codes/pixels all by yourself? That it’s completely free? Whatever you have heard, you’re reading this because you’re looking for information.
What’s Google Tag Manager (GTM)?
Some of everything you have discovered is right: Google Tag Manager is a free software tool that gives you the capability to set up various types of tags on your website. You might have done this already without realizing it. Have you added code to your site to track Google Analytics? That’s one type of tag. Other examples include Google Ads remarketing code, Google Ads conversion tracking code, heatmap monitoring code (LuckyOrange, Hotjar, Crazy Egg, etc ), and Facebook pixels.
In the past, companies had a web developer on their team to be able to track codes, which had to be hardcoded into each page and got somewhat complicated to update and keep with hundreds of codes to track. GTM arrived and solved this by keeping all tags in 1 location –the GTM account. Some have described GTM as a toolbox where all of a company’s essential web tools are stored: a tape measure (Google Analytics), a fishing hook (Google Ads), and so forth.
Is Google Tag Manager Difficult to Use?
Although GTM is designed for the non-programmer with easy-to-use performance (e.g., editing tags in the GTM interface and publishing varies with just the click of a button), the software will still require some getting used to. There can also be some programming language you are not familiar with. Before we enter the advantages of GTM, let’s have a little vocabulary lesson.
- Tags: Tags are code snippets. These are used to send information to carry out a specific activity on a webpage. To put it differently, these tags inform GTM of what to do and the way to do it.
- Triggers: Triggers determine whether a tag is active and functioning, or not. By way of example, if you want a user to observe a form when they enter your site, a cause activates the label that will make that form appear.
- Variables: These are the values used, the data Necessary for Google Tag Manager to operate tags and triggers correctly.
Top 10 Benefits of Google Tag Manager
- So Darn Easy to Utilize
This is one of the biggest advantages of Google Tag Manager: no programming knowledge is required. Almost anyone can quickly make updates, add new tags, examine each change, and set up tags without having to perform complex site programming. This provides you and your team with freedom and streamlines your procedure, thereby speeding up launch times and also giving your IT department the time it needs to concentrate on more important matters, such as why your website is really slow. Still, if get the problem then you should take help from a professional company such as Dallas SEO services.
- Saves Loads of Time
GTM saves time by enabling you to implement tracking codes on your own. You don’t want a marketer to send monitoring code into a developer, simply to get the code installed a week after because the developer was busy. No longer will you have email back-and-forth if you need to track extra events during this week. All monitoring code (aka tags) could be added, edited, and eliminated via the GTM platform.
- Everything Is in One Place
- Easier to Troubleshoot
Because everything is in one place, it’s simpler to troubleshoot and correct tag mistakes –even before they are published. GTM’s Preview Mode will automatically show you exactly what tags are working and which ones are not, together with info about triggers and in-depth information regarding the data contained in tracking tags. Other helpful GTM tools include Tag Assistant and Datalayer Checker.
- You Can Create Templates
GTM allows you to export all of your tags, triggers, and variables into a single file which you can then use to make your templates of commonly used codes. This can come in handy when you’re searching to implement the same Google Analytics occasion (e.g., page view tracking, outbound link clicks) to get a variety of customers. In ancient 2019, Google also released Custom Templates, a feature that lets the community construct and share custom templates that anybody can use.
Also, GTM has a bunch of built-in tags that you can use for things like Google Ads conversions and remarketing. This allows staff members with no programming expertise to personalize tags without learning complicated code or being determined by the support of a programmer.
- Auto-Event Tracking
- It is Free!
We sort of glossed over this early on but let’s not forget: GTM is completely free, and it’s perfect for both little and medium-sized businesses. Larger organizations can upgrade to the top GTM version in Tag Manager 360.
- Version Control
Anytime you make a change in GTM, an archived version is saved. This makes life easier when you have to roll back a few changes, restore a previous version, or if you inadvertently published a bunch of changes to a live site before the tags were whole. Version control gives you the fluidity to go back and forth without worrying about causing any permanent damage.
- Users and Permissions Management
GTM provides you full control of that will make what changes. From no access to browse just to editing to publishing rights, it is easy to control who gets the permissions to make changes (for instance, creating tags, macros, and rules) into the website.
- Peace of Mind
Worried about picking a malware domain name, IP address, or URL on your tags? Fear not! Google automatically scans all tracking scripts and immediately pauses those that match any type of known malware.
What Are You Waiting For?
Simply put, Google Tag Manager (GTM) will enhance your advertising by giving you insight into what could result in an increase (or reduction) in the site activity. For example, does publishing a brand new blog increase or decrease your website visits? Does altering the color of a call-to-action button increase or reduce clicks? Together with GTM, you’ll get these insights and be able to better analyze your site analytics to create more informed marketing decisions and improve the performance of your website.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.