It is common for online merchants to think that by list hundreds or perhaps thousands of products on their e-commerce website, search engine traffic will start rolling in. It turns out that it is far from fact.

The sad truth is, optimizing e-commerce websites for SEO (Search Engine Optimization) is much tougher than it is for blogs or simple 5-page company sites. By having tons of merchandise pages continuously shuffling on and off the website, numerous problems arise that make SEO very difficult to get e-commerce websites.

Today we will go over 7 common SEO errors of internet Shops and e-commerce websites.

  1. Lack of Product Description

From my experience, this error usually is made by online gift shops (in the broad sense) and online clothing shops. Unfortunately, the complete lack of a text description of the product virtually puts an end to the chances of the page being in the top 10 of a search engine query, even in the case of low-frequency queries. So make sure you add a description to the product card; do not kill your web page’s chances.

For instance, those boots. Nothing particular, just boots. Of course, the picture speaks a thousand words, but the search engines cannot view pictures. So make certain to put in a description of the product.

The more unique content you compose for your product description will always be better for your SEO efforts. However, keep these items in mind:

  • Simply compose quality descriptive articles that help your customers make buying decisions.
  • Do not copy content from other websites. The search engines will penalize you for doing so.
  • You might want to examine what description word count helps with purchase conversion. An excessive amount of content may hurt.
  1. Using Merchandise Descriptions from Producers

If you want to be filtered from the search engines, just add a description from the manufacturer. This action can guarantee your site will be banned from the search engines.

The thing is that these descriptions are spread to many online stores. And most of them are leaving the text from its original form. All this leads to quite a few pages with non-unique filters and content out of Google. To make this an even worse error, these manufacturer descriptions are usually not written in a manner that sells.

The rule here is: consistently produce unique content. Google has been becoming better and better in kicking sites down the rankings because of duplicate articles and content scratching.

Now creating unique content for thousands of products or wildly varying inventories can be an intimidating job. You may wish to think about putting a NO INDEX meta tag on product pages that you cannot write unique content for.

If you have thousands of product pages that you can’t get to, or will probably be out your stock in a matter of days, then surely consider keeping them outside the search engines. The purpose here is you do not wish to have thousands of pages with no unique content in comparison to just a few that do. What this does is that it makes your site look like it has automatically generated thousands of webpages that are simple to try and gain SEO traffic.

That’s exactly what you do not want it to look like.

  1. Deficiency of Product Reviews

Approximately 70% of buyers are searching for reviews of products on online stores or forums before making a purchase. This means that if your site does not have any such testimonials, you are missing a huge proportion of their audience. What’s more, it’s easier for inspection pages to achieve the top of search results than pages.

Amazon.com has enabled its users to not only buy products, but also leave reviews of gadgets, books, and much more. Thus, they’ve created a whole community of book lovers who share their own experiences.

The beautiful thing about product testimonials from clients is:

  • They are creating unique content for your online shop and it is free of charge! We have been speaking about all of the difficulty involved by not needing unique content and just how difficult it’s to create it. Product reviews solve this problem!
  • It keeps the product page “living”, which can help to bring anytime it is possible to upgrade your site more frequently, the better it’s to your overall search engine optimization efforts.
  1. Not Optimizing Product Pages According to The Search Demand

Make sure you think about the demand and search keywords that individuals are typing into the search engines once you write headlines, title pages, and product descriptions. Otherwise, you may create a scenario in which you’re promoting something that nobody is looking for. This is a common mistake of stores with a fantastic number of distinct goods.

With that said, here are some tips to help you better optimize those product pages:

  • Utilize model numbers in your name tags and H1 headings.
  • Use brand names on your title tags and H1 headings.
  • Do not forget to fill out your image alt tag information!
  • Don’t keyword stuff the page using the keyword term by repeating it over and over again.

And never, ever, use iframes to display articles. Make sure your articles exist on the product page it is meant to be on.

  1. Non-Unique Titles

Another issue of this large online shop is replicated title tags. Watch for their uniqueness and try to avoid identical values. It’s the school foundation of SEO, but if we are talking about internet shopping, for some reason, many have stopped observing this simple rule.

It is hard to produce unique title tags once you sell multiple items in the same brand or similar things from several brands. You will inevitably repeat the same keywords over and over again. Search engines are aware of this phenomenon, and so you ought to concentrate on making unique key phrases. You can also hire the Dallas SEO Agency for creating unique titles for your e-Commerce website.

A lot of online shoppers are looking for a keyword oppose into a single keyword. A formulation which tends to work well is your “band-model” title label recipe:

For Instance, your name tag ought to be structured in this manner: Brand – Model – Item Type

  1. Lack of “Discussing” URLs

What’s a “talking” URL? Here is an illustration: http://www.readanybook.com/ebook/harry-potter-and-the-prisoner-of-azkaban-65.

Speaking URLs are also called “keyword-friendly URLs”.

There are only 3 reasons why you should use speaking URLs:

  • Semantics: This makes it effortless for the customer or searcher to in case you have an incredibly long URL filled with numbers and gibberish — it can look spammy and become a turn-off.
  • Keyword and Anchor Link Luck: There is a chance that the URL will be chosen by another site and re-posted. Important keywords will probably be present from the anchor tag should the URL is used as the anchor text. Getting keywords within anchor text that points back to your site is the most important driver of getting to the very top of search engine ranks.
  • Relevancy: Getting relevant keywords in the URL used to be a big driver for domain names. Google is beginning to put less priority on that, however, it cannot hurt to have important keyword phrases in your URLs for merchandise pages.
  1. A Whole Lot of Duplicate Content

Pages to publish, archives with different sorting elements, tags, and much more — all these things, which make copies, shouldn’t be indexed by search engines and must be shut in robots.txt. That is very important because your website can get sanctions due to duplicate pages (especially on large websites like many online shopping websites).

Here are some tips to trimming down replicate content:

  • Use robots.txt to block areas that create duplicate content such as tags, archives as well as category pages in some instances.
  • Use the canonical tag to indicate which web pages will be the pages you want indexing. As an instance, if your shopping cart creates new URLs because of reviews or comments (meaning that you have more than one page with the same content, except one has reviews or comments and the original doesn’t), the canonical tag will inform the search engines which page they ought to be paying attention to.
  • You can add nofollow attributes to links that point to areas of duplicate content. But you have to be quite thorough at making sure you find every single link that needs to be nofollowed (because Google will locate them).

The Golden Rule of SEO — Make Usability a Priority

As you know, Google is a search engine that is quite worried about its customers and their expertise. First of all, you should make your online store convenient and useful for customers to achieve their esteem. What is good and unique to your customers — it is good for Google.

The longer people spend on your website, and not as they click back into the search results page is a wonderful sign that Google is sending them to the ideal location.

Finally, those who like your site and what it’s to offer are considerably more likely to link to it — and as we mentioned before, links are what drive you to best the search results page!

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