There are lots of reasons to hire a digital marketing agency in Dallas, and the majority of them are tied to your site. Gathering leads, selling merchandise, and increasing awareness of your business is the principal digital marketing goals and these conversions happen on your site.
Initial boxes they will need to tick normally include their process, location, accessibility, and cost. But how can you spot the most powerful companies in a pool of apparently similar options?
You need to understand exactly what you want the business to do, and how to tell if they’re great at it. Ask these seven questions to recognize the real winners.
What to look for in a digital advertising firm
Not all companies employ experts in every facet of electronic marketing. Some are strong in on-page and technical SEO but don’t work in PPC. Other people focus entirely on social networking, influencer marketing, and new strategy. Often agencies will concentrate in a couple of areas, and be generalists in others.
Start by obviously identifying which aspects of digital marketing you’re looking to outsource. These may include:
- Social media management (content creation, posting/scheduling, responding to comments/messages, reporting)
- Social media advertising (boosted posts, ad campaigns, audience/targeting management, reporting)
- SEO strategy and content optimization (on-page SEO)
- Link building campaigns
- Local SEO (optimization, Google My Business management, reporting)
- Technical SEO (audits, 301 management, Google Search Console reporting, and fixes)
- Content marketing (strategy, writing, images, optimization)
- Google display or paid search ads (strategy, content creation, budget management, adjustments, reporting)
- Email marketing (strategy, content creation, scheduling, subscriber database management, reporting)
- Brand strategy (market research, strategic documentation, management, reporting)
Once you’ve got companies that specialize in the right services, you’re ready for these hard-hitting questions!
1. Are their methods present?
Digital marketing changes up it more often than many people change their trousers. Updates to algorithms and features in These platforms can have a big impact on how to successfully market your particular product or service:
- Google’s algorithm and ranking factors (duh)
- Google Ads
- Bing search and rankings (Yahoo is powered by Bing)
- Microsoft (formerly Bing) Advertising
- Other search engines and their ad platforms
- Amazon’s search and rankings
- Amazon Ads
- Social media networks
- Social media ad platforms
- Email marketing platforms
And these programs roll out updates continuously. When you’re considering a digital marketing agency in Dallas, ask questions to establish their methodologies and comprehension of any recent changes.
To do so, you want some familiarity with electronic marketing news. You don’t have to understand it all — that’s what you are hiring a company to do! — but understanding what’s happening can help you ask the right kind of questions.
On that note — you may encounter a company that uses a clinic on an element of marketing (often SEO) that you have discovered has changed. Should they have a solid reason that they can explain (and back up with legit sources), which could be a great sign? It likely means they evaluate data prior to making adjustments, rather than reacting to industry gossip and unstable trends.
2. Are they comfortable speaking about electronic marketing?
Speaking of asking questions – you’ll certainly need to use a company that can talk to you about what they’re doing, and why.
It’s a red flag should you ask a marketer to describe an aspect of the niche or data from a report, and they can’t break it down for you in plain language. Sure, it may be social awkwardness — but it could also be that they have memorized the definition, yet do not actually understand how it works.
Nobody knows it all, and oddities will come up that need further evaluation. The attribute to keep an eye out for is relaxation (or better yet, pleasure!) In speaking to you about strategy and performance. Pick a company that leaves you feeling smarter and fulfilled.
3. Are they well-rounded?
Even if you’re choosing a professional to focus on one area, you will want whoever you use to become versed in just about all elements of electronic advertising work collectively.
- Technical and search-engine SEO are different, and the two are requirements
- SEO, societal, ads, and email drive content advertising outcomes
- Social media leads to SEO
- Link building is an integral part of SEO, and often tied to content marketing
- Most channels drive clients to a specific or custom landing page on your website
It’s okay if they don’t offer you certain services. But be careful of a service that has no comprehension of other electronic marketing and advertising elements, or tells you not to bother (and can’t provide information to support their recommendation).
4. Do they possess the receipt?
Case studies! We can’t say enough good things about the worth of case studies as site content. And if you are looking to hire a marketing company, you want to see evidence of their job.
This can be tricky, as important businesses will often require partner agencies to sign NDA agreements. That means they can’t discuss the fine information about which campaigns they ran and their outcomes. In that circumstance, the most an agency can share in their site is the names of the companies they’ve worked with.
Agencies like ours which use small businesses can usually show broad results, such as progress in traffic or participation by percentage or complete, but not reveal exact figures or show evidence in actual Google Analytics reports.
In any case, ask questions regarding the job they did. Even if they can not tell you the name of this campaign or show you info, they should have the ability to chat about what the work entailed and how they approached it.
Do not forget to look at their reviews and testimonials! As with any product or service, pay particular attention to reviews clearly identified as coming from former or current clients — and why don’t you contact them to follow up?
5. Do they consume their own kibble?
- Eating your own kibble is the same as practicing what you preach. If a business is going to handle your digital advertising:
- Their Website should be optimized and rank for applicable conditions
- They should have at least one active social media station
- Their Google My Business profile Ought to Be maintained, branded, and populated
- Any advertisements, societal posts, or emails should feel cohesive and on-brand
Time for some interesting sleuthing!
Search their company from Google, and see all of the outcomes to find out whether they optimize titles and meta descriptions in all their pages, only the key ones, or have no observable optimization. If they have an email newsletter, subscribe to it. Have a look at their social media content, posting frequency, and hashtag use.
6. Are their leaders proactive or reactive?
A company’s leadership style informs daily practices and procedures linked to digital advertising. If you’re hiring a digital marketing company in Dallas, you’re buying in their leadership’s methods of thinking and performing.
Comparable to understanding if they utilize current procedures, suss out just how well the agency as a whole knows where digital advertising is headed. You need their job to be future-friendly, not just adhering to a static program and fixing problems as they come up.
If prospective employers’ CEOs or CMOs are active on social networking, or regularly publish articles on their site or even LinkedIn, dive within that content!
7. What types of promises do they create?
There are several promises a corporation can keep. Accepting a contract, meeting deadlines, and completing a project to terms are things that can (and should) be promised.
Unfortunately, there are scams aplenty within our industry. Beware any marketing company that makes claims like these:
- Getting your website into position 1 or rank 0 in search results
- Getting fast or immediate results
- Reaching ideal technical Search Engine Optimization health for your site
- Making a specific email open rate or advertisements click-through rate
- Reaching specific numbers in social metrics (likes, follows, comments)
- Reaching a Particular domain authority
All of these are viable, and a corporation may have been in a position to help another customer achieve these goals. But that’s what they are — targets. Any company that claims that they can deliver an exact number or provide you the speedy outcome is a red flag.
Digital advertising is a game of ever-changing approaches and numbers. Content marketing may take six months to years to reveal its initial results. SEO takes continuing effort, and each time a search engine changes its algorithm, it can change your functionality. Open rates and click-through rates depend on many factors and require constant testing and adjusting.
We hope this provided you with ideas about what to look for in a digital marketing company. Much like job interviews, it is helpful to provide everybody sample queries and determine how their answers differ. Someone with fewer certifications or experience may surprise you with brightly creative thinking that’s better suited to your business.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.